International Marketing Leadership
I fix international marketing when it is stalled or broken.
30 years leading marketing for Huawei, DiDi, and OLX Autos across 170+ countries. I help companies scale internationally without the chaos, and coach marketing leaders through career-defining transitions.
Market share in 30 days
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Cost reduction, 25% ROI increase
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How We Can Work Together
For Companies
International expansion stalling? Marketing across markets feels like chaos? I help companies fix what’s broken and build capability that lasts.
- Advisory
For Marketing Leaders
Stepping into a bigger role? Navigating a career transition? I coach marketing leaders through the moments that make or break careers.
- Executive Coaching
- Career Fast Track Programme
- The Marketing Academy
Featured Case Study
3 new markets. 30% share. 30 days.
When DiDi needed to launch in three new markets simultaneously, I built the strategy, operating model, and local teams to make it happen. The result: category-leading market share in under a month.
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What people say
Before The CMO Coach, I had the experience and the ideas but second-guessed myself at the executive table. Andrew cut through the noise and pushed me to look at the facts of my capability and impact, and own them. My 360 review made it click: the gap was not capability, it was my own self-doubt. I realised I was not becoming a C-suite leader, I already was one. Now I back myself.
Working with Andrew enabled me to take a step back and look at myself through a lens I hadn't used before. He helped me analyse my behaviours and traits, see them in a new light, and move forwards with intent. I am more confident in how I lead my team, more self-aware, better able to manage up and down, and I look forward to work even more than I did already.
I came to The CMO Coach at a career crossroads, carrying too much in my head and over-preparing for every room. What was different with Andrew is it never felt theoretical. He has real CMO experience, asks the right questions, and brings a human touch. The shift from pressure to clarity was the moment I knew it was working. Life now feels like the start of a longer journey, and that gives me energy.
I was unexpectedly promoted to CMO and felt tossed into the deep end. The role demanded a new level of strategic leadership in a complex, transforming matrix organisation. What made Andrew different is that he is a seasoned CMO who has walked in those shoes. He brought calm, structure, and perspective at exactly the right time. I now lead from a clearer place, more grounded, intentional, and confident in the role.
In a lean scaleup team stretched to its limits, deeper strategic work kept getting postponed. Andrew instantly slowed down the hectic pace, reflecting my thoughts back with remarkable clarity and asking the right questions at the right time. His coaching has enabled me to take leaps instead of steps. My strategic thinking is sharper, my day-to-day operations more stable, and life feels more balanced and invigorating.
Andy arrived to a blank canvas in international marketing at Constant Contact and built it from the ground up. His composure under pressure, clarity on complex strategy, and real fluency with AI set him apart. He resolved a creative production bottleneck that had dragged on for ages and secured ELT alignment on a strategy we did not have before. He left things meaningfully better than he found them.
We needed a step change at Constant Contact, and we needed it fast. Numbers were at risk and permanent hiring was taking too long. Andrew came in, drove strategy, jumped on execution wherever we had gaps, and coached the team along the way. The difference compared to other senior marketers was a world of a difference. We now have a tighter strategy across international, events, and content production. Hire him and consider it done.
After 20 years in marketing leadership with no mentors, I felt war-torn when my recent role ended—confidence shaken, tools unpolished, drowning in daily battles with no time for self-development. Andrew transformed everything from day one. His empathy and real CMO experience created a rare coach-mentor combination that immediately overcame the 'you don't understand' barrier. Within a week, I saw immense value and wished I'd started years earlier. Now I have renewed confidence, clarity, and feel like I have my life back while building toward what comes next
Leading a SaaS translation platform, we struggled with marketing strategy and pricing in a rapidly advancing industry. Andrew's deep understanding of global markets and strategic guidance helped us identify our unique differentiators and develop a premium positioning. His personalised approach transformed our uncertainty into a clear, confident strategy for growth.
Taking on my first Global CMO role across multiple international brands left me confident in marketing tactics but anxious about strategic leadership. Andrew's coaching changed everything. His flexibility in addressing real-time challenges and extensive experience at higher levels provided invaluable guidance. When I faced a crucial presentation to the Global CEO and board, Andrew's advice led to complete success with all budgets approved. My career has since skyrocketed—not only succeeding as CMO but also receiving an offer as a portfolio CEO. Andrew's guidance through this decision led to one of my best career moves, one I might not have made without his support.
As the Founder and CEO of a global business, I was overwhelmed by multiple critical challenges - from partnership disputes to team performance issues. Andrew's unique coaching approach helped me systematically tackle these problems while developing my leadership capabilities. Within two months, I transformed from questioning my decisions to confidently executing solutions that moved our business forward.
Podcast
It’s Not Marketing, It’s Customer: Tamara Strauss on Taking Premier Inn Global
Tamara Strauss on taking Premier Inn from six to 60+ hotels in Germany, redesigning 65,000 beds, and why great marketing leaders own the customer.
Let's talk about your challenge
Whether you’re a company facing international marketing complexity or a leader navigating a transition, it starts with a conversation.